We were thrilled to collaborate with Aerie, an umbrella brand of leading label American Eagle. Using a mixture of Aerie lingerie pieces and female-led designers, we created another high-end, non-retouched fashion campaign, proving that both high-street and couture pieces can be shot together.
Shot by Heather Hazzan and Lily Cummings, we carefully casted a group of select models, including “Icon Accidental” fashion blogger Lyn Slater, mother, model and activist Mari Agory and plus-size supermodels Iskra Lawrence and Paloma Elsesser. Like our previous campaigns, we wanted to prove that ALL womxn – regardless of shape, size and color, abillity or sexual orientation – can be photographed together, non-retouched and in all their glory.
As well as a shoot, we also threw a party to celebrate the launch at Aerie’s pop-up store in NYC. Coverage for our project included Vogue, Teen Vogue, the Today show, Refinery 29, Elle and many more.