Our first (and very successful) installment of the All Womxn Project was in collaboration with social media start-up brand, Clapit.

Using an array of female-led brands and creatives, we created a high-end fashion campaign featuring inspirational womxn of a variety of shapes, sizes, ability, ages and colors. The campaign was shot by two up-and-coming female photographers, Heather Hazzan and Lily Cummings, and styled by Calvy Click.

Together with Clapit’s founders, we helped create a social media campaign encouraging womxn worldwide to submit photos of their “flaws”, which we pushed on both our Instagram and Clapit social accounts. Within a week of launching, we gained over 20,000 followers.

Our first project was successful world over, being featured in Vogue, Teen Vogue, I-D, Dazed and Confused, Elle, Refinery 29, USA Today, the Daily Mail to name a few. We gathered just about 500 Million impressions.

Iskra Lawrence

Iskra Lawrence

Leaf

Leaf

Kamie Crawford

Kamie Crawford

Charli Howard

Charli Howard

Barbie Ferreira

Barbie Ferreira

Shivani Persad

Shivani Persad

Victoria Brito

Victoria Brito

Denise Bidot

Denise Bidot

Clémentine Desseaux

Clémentine Desseaux

Elliott Sailors

Elliott Sailors