Our first (and very successful) installment of the All Womxn Project was in collaboration with social media start-up brand, Clapit.
Using an array of female-led brands and creatives, we created a high-end fashion campaign featuring inspirational womxn of a variety of shapes, sizes, ability, ages and colors. The campaign was shot by two up-and-coming female photographers, Heather Hazzan and Lily Cummings, and styled by Calvy Click.
Together with Clapit’s founders, we helped create a social media campaign encouraging womxn worldwide to submit photos of their “flaws”, which we pushed on both our Instagram and Clapit social accounts. Within a week of launching, we gained over 20,000 followers.
Our first project was successful world over, being featured in Vogue, Teen Vogue, I-D, Dazed and Confused, Elle, Refinery 29, USA Today, the Daily Mail to name a few. We gathered just about 500 Million impressions.